Write a 4-page paper on the issue of GENDER and SEXUALITY in America Research

Write a 4-page on the issue of GENDER and SEXUALITY in America film - Research Paper Example This distorted stereotypical image is common in the American film â€Å"Sex and the City† and the stereotypes are portrayed under different themes as indicated below. The outline of the research will be under four different themes and each theme is going to show explicitly how the gender stereotypes are brought up in the film and the impact of those stereotypes on the characters. writer, Samantha is in the public relations business, Miranda is a lawyer and Charlotte is an art dealer http://www.hbo.com/sex-and-the-city/index.html. The film takes us through the daily lives of these women and it has several gender stereotypes. The stereotypes are however not on the four women only but also on the male characters in the movie. These stereotypes are in careers and relationships and what is expected of the men and also on the women. All these will be discussed below under the different sub titles and the gender stereotype pointed out. This is about being homosexual or heterosexual and the gender stereotype surrounding this orientation. Charlotte has a fashion designer male friend who is gay and a relationship with Carrey’s gay friend who is also into fashion and even cross dresses. This does not appear favorable to Charlotte’s friend and even makes it hard for them to be intimate in public. The stereotype comes in where the gays in the film are portrayed to appear to be only in fashion design and not in other careers. This is a way of making them appear feminine whereas it is a fact that not all gay men are feminine in nature. This is a gendered stereotype because when it comes to lesbians (like the one Samantha was dating at a point in the film, no one seems to categorize them with being in a particular career or expect them to behave in a feminine or masculine manner.) This makes the gay male in the community be stereotyped with everyone expecting them to be in the fashion industry and not in any other job. They are also expected

IKEA's Global Strategy - Furnishing the World Essay

IKEA's Global Strategy - Furnishing the World - Essay Example The entrance of IKEA into Germany has been unbeaten because of low prices of IKEA’s products. Although Germany was a mature market and various established retailers were attracting the major consumer segments, still IKEA enlarged the market and changed the competitive position because even the established retailers adopted the formula of IKEA in their own operations. In Germany, unlike traditional retail stores, IKEA introduced lean organizational strategies through which it enhanced responsibilities and freedom of employees. These strategies energized employees by increasing their motivation level. Canadian market was also a mature market, however, IKEA through its full advertising campaign, positive word-of-mouth and newly recruited local suppliers, energized Canadian market and successfully established its position. Moreover, in Canada, lean organizational practices were welcomed. In the huge and mature market of U.S. IKEA established it position by catering to the local ta ste and tapping into local expertise through franchising, acquisitions and joint venture. Therefore, IKEA’s practices insisted the competitors to reconsider their pricing strategies, advertising strategies, product features and management styles. It has analyzed from case study, that most of the markets which IKEA has targeted, word-of-mouth remained the best effective advertising strategy of the company however, in the U.S. market more focused media-advertising was required. IKEA through its TV advertising campaign touched the personality, life style and emotions of people and encouraged the sales of company. Through this campaign IKEA actually changed the furniture buying behavior of the consumers in the United States. The series of eight TV advertising spots was featured in such a way that every consumer in the U.S. could associate himself/herself with one of the series. Therefore, after this campaign, consumers started buying furniture not only to furnish their living space but as a matter of their lifestyle, personality and emotions. The campaign benefited IKEA because other companies in the U.S. were spending huge in advertising to stay in the business, whereas, by changing the behavior of consumers towards furniture, IKEA grew its customer base.